The BMW Group is a leading global manufacturer of automobiles and motorcycles, with brands including BMW, MINI, Rolls-Royce, and BMW Motorrad. They also provide premium financial and mobility services. The company has a strong commitment to sustainability and responsible action, with initiatives throughout their value chain and a focus on conserving resources. The WE@BMWGROUP app is their communication app for partners, customers, employees, and stakeholders, providing information on the company, the latest news, and other engaging content. It includes news articles, press releases, and access to BMW Group's social media channels. The app also features a careers section with job openings and an integrated calendar for events.

The 6 advantages of the WE@BMWGROUP app are as follows:

- Information Hub: The app serves as a communication platform for partners, customers, employees, and stakeholders, providing information on the BMW Group and the latest news.

- News and Press Releases: Users can access interesting articles about company topics in the News section and share them through their private social media channels. Official BMW Group press releases are also available directly in the app.

- Social Media Channels: The app offers a wide range of social media channels for the BMW Group and its brands (BMW, MINI, Rolls-Royce, and BMW Motorrad). Users can easily share posts with their community.

- Careers Section: Users can learn about day-to-day work at the BMW Group and find job openings in the Careers section. The integrated calendar provides an overview of events.

- Additional Functions: The app offers additional functions for authorized users, though the specific details are not mentioned in the content.

- Flexible Access: Users can discover exciting topics related to the BMW Group at any time and from anywhere they choose.